Analyze Mall Traffic to Understand Customers and Competition

ThinkCol engaged with a Hong Kong based conglomerate. ThinkCol helped one of its mall in China to create dashboards for tenants to further understand its customers and their competition within the mall.

ThinkCol conducted thorough consultation sessions with the client to understand the business problem and to ensure the built solution addresses the pain point. After receiving the raw data of customer traffic, ThinkCol cleaned the data, conducted analysis to identify different traffic patterns and segment customers. The result were displayed in an easy-to-use dashboard for tenants to visualize insights.