Multinational Retailer Creates Dashboards for Mobile App

One of the largest health and beauty multinational retailer engaged ThinkCol in creating a dashboard for its mobile app to show its potential earnings. The retailer’s app is a selling platform where people could buy and bookmark their favourite items. Using firebase analytics, ThinkCol’s dashboard showed different key performance indicators that would help multiple divisions in the APAC region to gain insights on how its users are interacting with the app.

The tailor-made dashboard included charts that reflected the “add to cart” rate of users, engagement rate, click rate, popular pages in the app, conversion rate of ads to sales and more. The dashboard could also be integrated to other platforms and shared with other departments outside the e-commerce team.

The dashboard gave the retailer the ability to visualize its potential earnings and loss for the first time. It could track users’ app interaction, such as the exact stage in which users discontinued their purchase. This in turn provided quantifiable data to facilitate upgrades for the mobile application. Such customer insights allowed the retailer to further drive online sales.